DeadHappy was a UK-based life insurance company known for its fresh, unconventional approach to the industry. Bursting onto the scene in 2019, it set out to revolutionise the market with flexible, pay-as-you-go cover tailored to a modern, digitally savvy audience.

Fuelled by its mission of changing attitudes to death, DeadHappy streamlined the life insurance process, making it quicker and more accessible than ever before. It also introduced “Deathwishes”: personalised plans that allowed customers to specify exactly how their payout should be used.

With a strong focus on transparency, simplicity and affordability, DeadHappy appealed to people looking for an alternative to the industry’s traditionally complex and jargon-heavy offerings. I was there from 2019 to 2024 – bold, brief and unforgettable. Only the good die young.

Company
DeadHappy

Sector
Life insurance

Position
Creative Graphic Designer

Key achievements

• Designed high-performing social media ads that consistently beat cost-per-acquisition targets.
• Created and optimised landing pages, driving higher conversion rates.
• Developed bold marketing campaigns, increasing brand awareness.
• Grew customer and remarketing database.